Goal Twitter

Why is your business on Twitter? Sure, there are many great reasons your brand should have an active Twitter presence. But if you don’t define why your brand specifically is on Twitter, it's unlikely that you (or your followers) will get everything you can out of your Twitter activity.

To define your reason, you must define your goal. Goal-setting is a critical aspect of any marketing activity—Twitter included. A brand that has a goal of brand management is going to use Twitter in a very different way than a brand that’s using Twitter to drive conversions or for customer service.

The latest tweets from @BRGoals. The latest tweets from @goal. Pokemon card template.

Finding your 'why'

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There are numerous goal-setting strategies you can use, such as S.M.A.R.T or OKRs. Whatever strategy you choose will include the two following elements:

• Defining the goal: Make this as unambiguous as possible. “Get more followers” isn’t a goal. “Get 10,000 new followers in the 18-35 demographic by November” is a goal.
• Measuring your goal: Tie your goals to your marketing KPIs. If it can tie into your overall business KPIs, all the better.

Once your goal is set, you’ll find it becomes much easier to manage your Twitter feed in a logical, consistent way. While not every single Tweet needs to accomplish your goal, every Tweet should be created with your goal in mind.

For example, if your goal is lead gen, not every Tweet will have a link to your landing page; some Tweets might be more focused on community engagement or thought leadership. However, if you keep your lead gen goal in mind then your other Tweets can be created in a way that naturally supports your ultimate objective.

What’s your Twitter goal?

If you don’t have a Twitter goal yet, it can be daunting to define one, especially if you already have an active Twitter presence. Rather than pick one at random, make sure to spend time with your company leadership, your marketing team, your employees, and researching the marketplace to understand both what your goals could be and what they should be. To get you started, here are some common Twitter goals:

• Brand awareness as measured by followers and reach
• Brand engagement as measured by replies and shares
• Community engagement as measured by mentions
• Traffic to your site or specific pages
• Lead generation as measured by captured email addresses or content downloads
• Conversions as measured by sales that came from Twitter
• Customer support as measured by response time, customer satisfaction scores, and number of customers served

Use this list as a conversation starter for your team to find the 'why' that’s relevant to your business while brainstorming how to make it specific.

Additional reading:

Br Goals Twitter

• 4 tips for providing effective customer support on Twitter
  

Arsenal captain Pierre-Emerick Aubameyang has returned to Twitter after what he described as ‘a big day’ for football and fans.

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Relationship Goals Twitter

The Gabon international said he got emotional on Tuesday night while football enthusiasts were discussing the European Super League.

However, fans in England breathed a sigh of relief after the ‘big six’ clubs in the Premier League including Arsenal opted out of the Super League that night.

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Following the reactivation of his account on Wednesday, Aubameyang reacted to yesterday’s events regarding social justice and the European Super League.

“Got a bit too emotional last night. Bottom line is - yesterday was a big day for football and our fans and an even bigger day for social justice,” Aubameyang tweeted.

Got a bit too emotional last night. Bottom line is - yesterday was a big day for football and our fans and an even bigger day for social justice ⚽️❤️✊🏾

Aubameyang has missed Arsenal’s last three matches due to malaria infection, but he said he did not miss Twitter before deactivating his account in the first place.

'I ain't missed you Twitter. So we not allowed to talk about anything?” he wrote in a deleted tweet.

'Only football and Super League? No more talking about Covid?! Or online abuse or racism. Nice. Even sick (without phone) I was feeling better than now with phone. Let me turn it off. See you.'

It remains to be seen if Aubameyang will return to Mikel Arteta's side for their Premier League fixture against Everton at the Emirates Stadium on Friday.

The Gabonese's return would be a boost for the Gunners with their top scorer Alexandre Lacazette expected to miss the game because of a hamstring injury he picked up in their 1-1 draw with Fulham on Sunday.

Aubameyang has scored 14 goals so far in all competitions, which includes his nine goals in 25 Premier League matches.